01DESIGN CHALLENGE
I worked with Dino Claypool and Sophia Zhang on this project to create couple 5-second 16:9 ratio teaser/logo animation that will appear on Netflix to let audiences know that Sesame Street has found a new home on Netflix. In addition to attract children, this teaser is also intended to reach the parents, reminding them that they can now find Sesame Street on Netflix.
02 RESEARCH
Sesame Street is an American educational children's television series that combines live-action, sketch comedy, animation, and puppetry. Sesame Street would begin to air new episodes on Netflix. To include the acquisition of older episodes by Netflix, new episodes will be released on both platforms on the same day, along with past Sesame Street seasons.
After research, we want to make it more unexpected. We'll be elaborating on having Sesame Street's characters "hack" into Netflix's entrance logo animation for better publicity.
Existing Trailers: Sesame Street are coming to Netflix, N is for Sesame Street.
After research, we want to make it more unexpected. We'll be elaborating on having Sesame Street's characters "hack" into Netflix's entrance logo animation for better publicity.
Existing Trailers: Sesame Street are coming to Netflix, N is for Sesame Street.
03 CONCEPT development
Storyboard
Style frame 01
Style frame 02
CONCEPT 1 Unexpected Logo
Every time you access Netflix on mobile device, there’s a logo animation, but this time it seems a bit unexpected.
I'll be more responsible for animating this concept, but at the same time I'll be following up on the second concept to give feedbacks.
Every time you access Netflix on mobile device, there’s a logo animation, but this time it seems a bit unexpected.
I'll be more responsible for animating this concept, but at the same time I'll be following up on the second concept to give feedbacks.
Storyboard frame 1
Storyboard frame 2
Storyboard frame 3
CONCEPT 2 Just Moved In!
Sesame Street characters have just moved in to the big family of Netflix!
This concept calls for both Cel-Animation and Composite, and my other two group members will collaborate on the development of this concept. Also, they will be involved in the feedback of the first concept.
If you're interesting in the process for this concept, check out my group member's website: Dino Claypool, Sophia Zhang.
Sesame Street characters have just moved in to the big family of Netflix!
This concept calls for both Cel-Animation and Composite, and my other two group members will collaborate on the development of this concept. Also, they will be involved in the feedback of the first concept.
If you're interesting in the process for this concept, check out my group member's website: Dino Claypool, Sophia Zhang.
04 PACKAGING
Landing Page Idea
App Icon Idea
I explored various Netflix user interfaces collaboration idea. The goal is to enhance users' recognition of “Sesame Street x Netflix”.
05 ANIMATION pass
I experimented with AI-generated Elmo's voice to say “Sesame Street is now on Netflix.” for a better result. Initially, the process was not smooth, but after I continuously adjusted the footage and sound effects, the results showed significant improvement.
Different AI voice over test: Click to listen.
Different AI voice over test: Click to listen.
First Pass Without Voice
First Pass With Elmo Voice
During the first pass, the most significant feedback I received was: "ELMO looks like ELMD, try different art style with ELMO part, also think about having more interesting movement for Elmo."
Therefore, in the second pass, I decided to completely replace “ELMO” with a highly realistic style, creating a stark contrast with “NET.” I also provided two distinct animation versions for selection.
Therefore, in the second pass, I decided to completely replace “ELMO” with a highly realistic style, creating a stark contrast with “NET.” I also provided two distinct animation versions for selection.
Second Pass Elmo Jump Ver.
Second Pass Elmo Run Ver.
During the second pass, the art director really like my new "ELMO" logo animation, which leads to the next feedback: "Try to make the Elmo character more realistic, just like the logo"
Therefore, in the third pass, I explored two different ways to make it look realistic. Real life puppet toy and AI generation. I provided two distinct animation versions for selection.
Therefore, in the third pass, I explored two different ways to make it look realistic. Real life puppet toy and AI generation. I provided two distinct animation versions for selection.
Third Pass Real Life Puppet Ver.
Third Pass AI Ver.
During the second pass, the art director
Pitch
Second Pass
Third Pass
Third Pass
Style Exploration at a Glance
06 FINAL animations
07 BEHIND THE SCENE
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